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THE MAGASIN PRIZE:
We made a special open call for this category and asked the submitters to send a one-pagee treatment with an idea for a film the department store Magasin.

Last year the winner was Cecilie Mai Sommer and the film she made premiered at Magasin earlier this year. Check it out here: http://copenhagenfashionfilm.dk/hotel-magasin-du-nord-cecilie-mai-sommer/

This year we also had a lot of great suggestions and we ended up with 6 films in the final competition.  The amount of the prize has increased and is now: 125.000 DKK to make the film.

We will not show the submitters entire treatments due to copyrights and has therefore chosen to present one page from the treatment and our written short abstract about each film.

Here are the 6 runners up including the winner:

WINNER:
Bine Bach: Say Aaahh

A woman has forgotten her best friends birthday and only have an hour to spare –
so what to wear? Inspired by imaginative, surrealistic and humorous visuals
and cinematic effects, Bine Bach’s film “Say Aaahh” tells the story of Magasin
as a microcosmos and a place of fantasy and inspiration, symbolized as the
protagonist’s closet.

Bine Bach (1)

Bine was not able to attend the Award Show but send us this thank you video:

 

THE RUNNERS UP:

Anne Hørlyck: Love, M

“Love is the most powerful feeling in the world. Love is what makes people do the
extraordinary. Love has an infinite number of facets and love is still the most
universal expression of humanity.”

Based on visuals inspired by warm, romantic films, classic romantic settings and a narrative following the love story between Magasin and its customers, Anne Hørlyck’s film “Love, M”
personifies Magasin and depicts some of Magasin’s best qualities through
storytelling such as loyalty, the ability to create joy and making the
customers feel beautiful.

Anne Hørlyck


Camilla Gammelgaard & Ditte Rothemejer: SE MIN KJOLE

Based on the Danish children song “Se Min Kjole” from 1948, Camilla Gammelgaard &
Ditte Rothemejer’s idea of the same name tells the story of a young woman,
living in a theatrical universe, experiences a magical and colorful fairytale.
By visualizing the song, dividing each day of the storyline in a single colour
and ending in a multicoloured world, the idea talks for diversity, playfulness
and elegance – and based on Magasin du Nord’s reputation for its dresses,
Gammelgaard and Rothemejer’s idea celebrate the elegant, magical and
a fairytale-like universe of Magasin du Nord – a place where all colours are
gathered.


Camilla Gammelgaard & Ditte Rothemejer

 

Marie Sloth Rousing, Mathias Kruse Jørgensen & Elvira Von Wieding:
The World of possibilities

”The department stores are the world of dreams. The world of possibilities.”
The  film tells the story of the meeting between the costumer
and the product and the chemical reaction that makes the product living and
personal. In a magical reality of futurism combined with the 50s and 60s “still
life”-inspired storefronts, the film intends to challenge the function of the
product as well as to depict how the product affects and changes the human
being into becoming almost one and the same.

Marie Sloth Rousing
Nicoline Edinger: The Red Thread
Inspired by the legend of the “red thread”, Nicoline Edingers dreamy Magasin film follows a
young woman on a journey led by a red thread. With a slogan that says: find
your red thread, the film ends in a destined meeting with another woman in the
exact same outfit as her.

Nicoline Edinger


Stina Resting: The Magasin Tapes

Embedded in the 90’s aesthetics of the VHS tapes, Stina Restings Magasin film – the Magasin
Tapes – shows a woman’s nostalgic memories recorded on her video camera as a
teenage girl documenting her life and her mother. Fascinated by her mother’s
everlasting sense of style, the intention of the film is to present the message
to be yourself and find your own individual style.

Stina Resting

Jury

COPENHAGEN FASHION FILM FESTIVALS

A STORY OF FASHION SHORT FILM

Exhibition, talks, film screenings and award show

30 January – 2 February 2019

In 2019, the Copenhagen Fashion Film Festival tells a story of fashion short film. Fashion short film has always been an element of the festival in connection to our open call competition but we now want to delve more deeply into the genre by giving insights into the films, their style, expression and narrativity as well as showcasing their beginning and early developments. Although the fashion short film has developed considerably over the years, it is not yet fully defined as an independent genre, which implies a range of possibilities to continue experimenting and to break boundaries.

In the Copenhagen Fashion Film Festival, we believe that we have a responsibility to convey the times we live in and present and investigate new tendencies and movements in our society. We also believe that cultural issues can be discussed and communicated in a new way through the medium of film and that different topics can more easily be displayed to the viewer if the fashion short film is perceived as visually and aesthetically interesting.

We are happy to present 10 curated film programmes divided into various themes such as early fashion films from 1900 – 1910, music & dance, young talents, art, sustainability and body & identity together with a wide selection of the best of fashion short film curated by SHOWstudio, all the winning films from Copenhagen Fashion Film’s previous festivals and last but not least the 2019 official open call selection.

With a specially curated selection of fashion films from all over the world accompanied by a talk programme with some of the most important people in the fashion film industry, we will hopefully be a little closer to comprehending the scope of fashion short film.

Location: Foodspace, Slagtehusgade 11, 1715 CPH V

About

Copenhagen Fashion Film investigates and mediates fashion in a new way, by focusing on the close connections among fashion, film and artistic practices. CFF consists of an annual film festival, independent film screenings, debates, events and exhibitions. CFF functions as a common basis for discussing new ideas and experiments in fashion, film and communication. We provide the framework for collaboration among designers, artists, directors, companies and researchers while encouraging active participation from our diverse audience.

What is Fashion Film?
Fashion film as a concept is a hybrid that covers several genres. A fashion film can be a film made by a designer, photographer, artist or a brand. It can have fashion as the leading role or as a supporting character. Fashion film can be silent movies, documentaries, feature films and contemporary art films. Either way, a fashion film showcases garments, designs, and costumes through the medium of film, making fashion an essential part of the visual narrative.

Uniquely to Copenhagen Fashion Film, we showcase both historically and contemporarily interesting fashion films, since we believe that fashion history is an important part of today’s fashion. At the same time, we pay special attention to the rapidly growing phenomenon: the fashion short film, which has become one of the most important tools in fashion communication today. There is no exact recipe for making a fashion short film – it can be highly diverse in the way it looks, sounds and feels. The important thing is to rethink and challenge fashion communication.

Festival
Every year, we have our annual film festival in Copenhagen. The festival focuses on the connections between fashion and film through various film screenings, talks, debates and special events. The festival has changing themes related to the cultural aspects of the history, present and future of fashion and film. Combining the best of contemporary fashion films with a special selection of old cult fashion movies, the festival audience is not only in for breathtaking cinematography but also outstanding fashion film treats.

Our Mission
Copenhagen Fashion Film mediates fashion in a new way and functions as a common basis for discussing new ideas and experiments in fashion, film and communication.
We aim to give our audience an aesthetic experience that connects the dots between fashion and film by curating the best fashion films.
Today film is a fast growing medium within the fashion industry. It’s a great way of showing designs as it expands the designer’s artistic expression from the static fashion photography and has the potential to function as an effective marketing tool in the present digital age.
Copenhagen Fashion Film wants to embrace this development and get the audience as close to the designer and garments as possible.
Last but not least we want to celebrate the actors, the directors, the costumiers, and the designers throughout history who have had an impact on our culture, creating films with a strong sense of fashion.

Team

Ditte Marie

Head of Festival & Curator

+45 2871 1408

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Maja Krebs Sørensen

Project Manager & Curator

+45 6167 8768

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Simone Cecilie Pedersen

Project Coordinator

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