FASHION FILM X SHOWSTUDIO – SHOWstudio is an award-winning fashion website, founded and directed by Nick Knight, that has consistently pushed the boundaries of communicating fashion online. Established in November 2000, SHOWstudio’s innovative and ground-breaking projects have defined the manner in which fashion is presented via the Internet. SHOWstudio has pioneered fashion film and is now recognised as the leading force behind this new medium, offering a unique platform to nurture and encourage fashion to engage with moving image in the digital age. SHOWstudio collaborates with some of the most influential and acclaimed figures of contemporary fashion, including John Galliano, Kate Moss, Rick Owens, Comme des Garçons and Alexander McQueen. Alongside these established names, SHOWstudio has also supported and nurtured emerging talent, including Giles Deacon, Gareth Pugh, Rodarte and Mary Katrantzou, offering exciting new designers an important global showcase for creative expression. SHOWstudio has also worked with pop culture icons and creatives from the world of art, music and film including Tracey Emin, Björk, Brad Pitt, Lady Gaga and Kanye West. For the festival, SHOWstudio has chosen eleven fashion films spanning the years 2000 to 2018. The selection acts as an overview of the journey – and works – which have come to define fashion film as a medium.

Curated by Raquel Couceiro

Top photo: Still from Nick Night’s film Sweet (2000)


Stylist Jane How recreated her favourite looks of Spring / Summer 2000 from sweet papers, cupcake wrappers and doilies, Nick Knight recording the result on a 3-D scanner. A technological exploration of the frontiers of fashion imagery, presented here through fashion film.

2003 Contextualising the Spring/Summer 2003 haute couture collections as photographed for W magazine, ‘SHOOT’ proves that couture is far more than just dresses. Treating the studio as a blank canvas upon which surreal fashion performances could be staged, this fashion film shows the influence and machinations of the world of big business these talismanic garments ultimately represent.

2005 The printed page has determined the way fashion looks since women’s magazines were first introduced. Nick Knight’s key motivation for founding SHOWstudio was to investigate the representation of clothing through sound and motion; perhaps the last great challenge in fashion image making. ‘Moving Fashion’ aimed to exploit this exciting new opportunity through an in-depth study of fashion film. “When a designer produces a piece of clothing it is to be seen in movement. Over the years, I think designers have had to accept that’s not how their clothes would be seen. Hitherto, fashion has almost solely been represented by the still image. To some degree, I would argue, this has compromised the representation of fashion. But with the advent of the Internet, the garment can now be shown in the way that it was intended.” Nick Knight
Believing fashion to be intrinsically political, from December 2007 through summer 2008 Nick Knight staged a multi-level film and essay project titled ‘Political Fashion’ , encouraging creatives to use the medium of fashion to convey their political beliefs, agendas and thoughts. Contributors include Beth Ditto, Gareth Pugh, Naomi Campbell, Steven Klein, Vanessa Friedman and Vivienne Westwood. “Photography, along with the other arts, is communication. And if you’re communicating you should have something to say. If you’re in the privileged position of doing a global advertising campaign or if your work is on the back of every magazine, on every bus stop, every billboard and in every shop window in every city worldwide, it’s an enormous audience you’re talking to. The idea that you’re not saying anything with this opportunity seems a waste. In this ‘Political Fashion’ film project, I’m really looking to encourage people to say something with the voice they’ve been given; to realise the possibilities that they have at their fingertips and the absurdity of not using them.” – Nick Knight

2010 ‘This film is my way of speaking about a very unique and important person who changed my life. My desire was to speak in some way about the dark and the light contained within Lee, and within us all.’ – Nick Knight

2011 Colliding contemporary dance, abstract blooms and fashion, Nick Knight and Alister Mackie transformed contemporary fashion into breathtaking modern flowers for AnOther magazine’s Spring/Summer 2011 issue. Alongside Knight’s editorial, a unique fashion film created by Tell No One brings the incredible fashion and inspirations behind the shoot to life.