Q&A with Peter Schamaun – the winner of the prize: BEST NORDIC TALENT for “Interview of a Garment”.
Q: What was your original concept for making the film?
A: I knew very early in the development of this collection that I wanted to make a little movie, where I wanted to interview first the ”toiles” in there process of become garments. But ended up later the year after a short argument with a PR at a Belgian design house, that I reacted one day waking up and called a friend to ask if I could come over for a coffee. I brought my camera and this suit and filmed this interview in a coffee break between our stressful hours of finishing our collections.
Q: What was the biggest challenge for you in the process of making this film.
A: I’m not used to speak to a garment, so more or less speak to a wall with a garment in front of it was a bit bizarre. Also to do it all in one take without loosing focus and make it feel natural. I’m not good doing conscious acting.
Q: Why make a fashion film?
A: For me it was more a reaction to a situation with a media I felt said it the way I wanted. What I wanted to communicate came through best working with film in this situation. It was not planned but it just felt as a natural reaction.
Q: How is a fashion film different to a show or a still photograph of your clothes?
A: The film helps me show the repetition of something, which is more difficult to do with a photography - the absurdity of repetition. Show a type of silence, then recording live imagery and sounds, makes this anticipation more valid, knowing that something can interrupt from the side or with sound. Even though it doesn’t happen, there is the possibility to. The frame is almost still, so it almost could be a photography. But I guess almost do not shoot a man of the horse. It was never about showing the garment as a making but only as it non-existed value. I gave with film and sound an opportunity, an “all eyes on you” to free speech for the garments, but nothing came out.
WATCH “INTERVIEW OF A GARMENT” HERE: